Abu Dhabi Grand Prix

GP Management provided an unforgettable experience that was designed to embrace Monster Energy’s image of breaking with convention and highlight its sporting ties. We selected a unique setting at the heart of the Abu Dhabi Grand Prix 2016 to effectively showcase the brand to 100 guests.

The Brief

Monster Energy, the leading marketer and distributor of energy drinks and alternative beverages, approached GP Management for help with hosting an exciting and unique event at the 2016 Abu Dhabi Formula One Grand Prix to bring Monster Energy to Abu Dhabi.

They asked us to source a unique venue inside the Yas Marina Circuit to host approximately 100 guests where they could entertain key clients from the EMEA region.

The Event

Using our excellent contacts in Abu Dhabi and our expert knowledge of the region, GP Management offered Monster Energy three options to meet their requirements – two on-land venues and one private yacht charter.

Monster Energy chose one of the on-land venues, which we fully branded to create a unique and exciting atmosphere for guests. GP Management provided end-to-end event management, crafting a custom drinks menu, organising an evening yacht party with a BBQ and taking care of everything else from catering to table service.

The Client Perspective

“I would like to both thank and recognise the fantastic job done by Winston and his team at this year’s Abu Dhabi F1. We entrusted GP Management to organise the hospitality for 100 guests of Monster Energy Ltd from various countries and they delivered to an exceptional standard. Everything met and exceeded our expectations including the hospitality suite, catering, the staff and the activities arranged. I would certainly recommend them to any company looking to deliver a memorable experience for their guests.”

Alan Clark, Vice President EMEA On Premise at Monster Energy Ltd