F1 Official Entertainment Brand

Formula One races are some of the most prestigious sporting events in the world, and our job was to create and run after parties that complemented the high-octane, exciting and exclusive nature of F1. We run F1 Rocks After Party events around the world, and share the experience with millions.

The Brief

Formula One Management wanted to develop a brand for its after parties that would be synonymous with the excitement and glamour of the motorsport, and be the most popular entertainment following each race on the F1 circuit.

GP Management took on the F1 Rocks After Party brand and now runs the official Formula One parties around the world during the Grand Prix season.

The Events

Our F1 Rocks After Parties are regarded as some of the greatest F1 parties of all time. During an F1 season, we organise incredible parties across three continents, hosting performances from some of the world’s biggest DJs and performers.

As well as putting together outstanding lineups for each event, we build unique venues, ensuring we capture the energy and excitement of F1. After each race, up to 2,000 people party the night away, along with many of the F1 drivers.

To further build the reputation of the F1 Rocks After Party brand, we broadcast these exceptional gatherings to in excess of 50 million people worldwide.

We work closely with Formula One’s most prestigious sponsors, including Pirelli, DHL and Diageo, to ensure they get the right exposure throughout each event.

The Guest Perspective

“A unique event that our team will remember, thank you.”
“One of the best parties ever in Formula One.”
“The greatest party of the year.”