CONNECTING PEOPLE, THROUGH EXPERIENCES

Extraordinary is our everyday

From private audiences with the Pope to flying fighter jets and once-in-a-lifetime escapes, GP Lifestyle crafts curated journeys for those who seek more than luxury, they seek meaning.

More than hospitality, it’s access

Whether on the track or aboard our superyachts in Monaco and Abu Dhabi, we deliver elevated Formula 1 experiences designed to connect guests with the heart of the sport and the power of our global community.

Unforgettable moments, reimagined

From the iconic Grand Prix Ball to high-profile brand activations and global charity galas, GP Events brings together the world’s most influential individuals for experiences that spark connection, impact, and celebration.

Creating culture, through adventure

Our bespoke incentive programs transform recognition into adventure, think Icelandic off-roading, vineyard takeovers, and rock & roll moments in the South of France, all designed to inspire lasting loyalty and performance.

Purpose-driven, impact-led

We produce premium charity auctions that turn luxury into legacy, whether under the lights of the Grand Prix Ball, on a yacht in Monaco, or behind the scenes at F1, raising millions for causes that matter.