Objective: Formula One Management wanted to develop a charity auction event within Paddock Club at each calendar racing event, that would be synonymous with the excitement and glamour of the motorsport.
Solution: GPM partnered with Formula One’s chosen charity ‘Movember’ to create and run these charity events all over the world, raising millions for Movember over a 6-month period.
Results: Formula One Management reported record breaking charity figures and have extended offer for GPM for additional 12 months