Canada F1 – Paddock Club Activation

Canada F1 Charity Activation

At the Canadian Grand Prix Paddock Club, we delivered a creative charity activation that raised funds for Make-A-Wish. Guests were invited to take part in an engaging fundraising experience designed to blend seamlessly into the premium F1 hospitality environment. By combining interactivity, entertainment, and philanthropy, the activation created memorable moments for guests while driving real impact for a meaningful cause.

Objective

To raise funds across the F1 weekend for charitable causes while delivering an activation that was both creative and memorable.

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Solution

• Hosted a charity auction and live activation within the F1 Paddock Club.

• Curated a Circuit-Inspired Trainer Tattoo Studio, where professional artists customised guests’ sneakers with bespoke F1 circuit designs.

• Guests contributed through donations or auction bids, transforming their footwear into unique keepsakes while directly supporting the chosen charity.

• The activation combined energy, creativity, and interactivity, leaving guests with a personal connection to the cause.

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Results

• Successfully raised $100,000 for charity.

• Enhanced the guest experience within the Paddock Club through a one-of-a-kind live activation.

• Strengthened the synergy between Formula 1, creativity, and philanthropy.

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