Monaco F1 – Charity Auction Activation

Monaco F1 Charity Activation

At the F1 Paddock Club, we created a unique charity auction activation with Résines Esterel Azur that raised €45,000. Guests designed their own digital race helmets using iPads, with one winning concept brought to life as a bespoke, professionally produced helmet. This interactive experience blended creativity, innovation, and philanthropy, making it one of the most engaging fundraising moments in Formula 1 hospitality.

Objective

To raise funds across the F1 Paddock Club for charitable causes, while creating an interactive and engaging experience for guests.

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Solution

• Hosted a charity auction and activation inside the F1 Paddock Club.

• Delivered a Design Your Own Race Helmet concept using iPads, allowing guests to unleash their creativity by customising digital helmet designs.

• Every entry was added to a raffle, with the winning design produced as a bespoke, professional race helmet, blending innovation, fan engagement, and charitable purpose.

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Results

• Successfully raised €45,000 in support of Résines Esterel Azur.

• Delivered a unique, interactive activation that engaged VIP guests and enhanced their Paddock Club experience.

• Strengthened the connection between Formula 1, fans, and philanthropy.

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