Silverstone F1 – Charity Activation

Silverstone F1 Charity Activation

At the Formula 1 Paddock Club, we introduced Chop & Chat, a pop-up barber shop experience raising awareness of men’s mental health through trims and conversation. Guests supported the cause via donations or auction bids, helping to raise an impressive amount of money for charity. This creative activation blended wellbeing, atmosphere, and philanthropy, making it one of the most engaging initiatives in the Paddock Club.

Objective

To raise funds across the F1 Paddock Club for charitable causes through an activation that delivered genuine value and memorable impact.

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Solution

• Created Chop & Chat, a pop-up barber shop designed to promote men’s mental health.

• Guests received fresh trims while engaging in open, relaxed conversation with professional barbers.

• Access to the experience was offered in exchange for donations or auction bids, ensuring each haircut supported the fundraising effort.

• Managed the full activation from concept through execution, blending purpose with atmosphere inside the Paddock Club.

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Results

• Successfully raised £230,000 for charity.

• Delivered a meaningful and highly engaging guest experience.

• Positioned Formula 1 hospitality as a platform for both impact and wellbeing.

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