F1 Activations – Luxury meets adrenaline

Abu Dhabi Activations

Activating superyachts at the Abu Dhabi Grand Prix offers one of the most exclusive ways to experience Formula 1. With prime berths at Yas Marina, luxury hospitality, and world-class entertainment, superyacht activations create unforgettable moments for VIP guests, brands, and partners. From fine dining and live performances to bespoke branding opportunities, hosting on a superyacht  delivers the perfect blend of prestige, networking, and luxury lifestyle.

Objective

To activate a high-profile Abu Dhabi F1 weekend itinerary for Binance, including keynote speeches, KOL engagement, and exclusive evening events.

---

Solution

• Sourced and chartered a luxury superyacht.

• Secured a prime berth at Yas Marina during the Grand Prix.

• Delivered premium hospitality across the weekend, covering:

  • Food & beverage

  • Production & entertainment

  • Staffing & guest services

  • Full end-to-end event management

---

Results

• Successfully hosted 400+ VIP guests across a curated 3-day programme.

• Created an unforgettable onboard hospitality experience in line with Binance’s global brand presence.

• Strengthened Binance’s positioning within the F1 ecosystem through premium, high-impact activation.

---