F1 Rocks – The ultimate formula 1 party

F1 Rocks

F1 Rocks brought the excitement of Formula 1 off the track and into the world’s most vibrant cities, from India to Milan. These exclusive F1-themed fan parties combined live music, celebrity appearances, and Formula 1 drivers, creating unforgettable nights that celebrated the energy and culture of the sport. By transforming premium venues into branded experiences, F1 Rocks became a global phenomenon, expanding Formula 1’s reach beyond the circuit and connecting fans, sponsors, and celebrities in true F1 style.

Objective

To plan and host a series of F1-themed, sponsor-led parties in multiple destinations across the Formula 1 calendar, creating unforgettable experiences for fans worldwide.

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Solution

• Delivered F1R, a series of branded fan parties in major global cities.

• Activated in premium venues from India to Milan, each designed to capture the high-energy spirit of Formula 1.

• Curated a mix of live performances, celebrity appearances, and driver participation, ensuring every event became the ultimate off-track celebration.

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Results

• Transformed the F1R brand into a global fan phenomenon, extending the F1 brand far beyond the circuit.

• Attracted thousands of fans, celebrities, and influencers to events across the calendar.

• Elevated F1’s cultural footprint by merging motorsport with music, nightlife, and entertainment.

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