The Grand Prix Ball – Uniting Formula 1 and philanthropy

The Grand Prix Ball

The Grand Prix Ball is a prestigious annual gala dinner held in London during the build-up to the British Grand Prix, combining the glamour of Formula 1 with world-class entertainment and philanthropy. Hosted at one of the city’s most iconic venues, the Ball welcomes Formula 1 drivers, celebrities, global brands, and VIP guests for an unforgettable evening of fine dining, live performances, and charity fundraising. Since its inception, the event has raised millions for important causes, with Make-A-Wish as its latest charity partner. More than just a gala, the Grand Prix Ball is the official curtain-raiser to the British GP and one of the most exclusive events in the Formula 1 social calendar.

Objective

To host a prestigious Charity Gala Dinner in the build-up to the British Grand Prix, uniting the glamour of Formula 1 with philanthropy. Over the years, we have supported numerous causes, with Make-A-Wish now our latest strategic charity partner.

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Solution

Delivered a full end-to-end event management service in London’s most prestigious venues. This included:

• Venue sourcing & management

• Full F&B coordination

• Curated auction lots and management of auction platform

• Professional auctioneer services

• Live performers & DJs

• Bespoke show-stopping moments to engage guests

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Results

• Over £2 million raised for various charities since the Gala’s inception

• Established the Gala as a marquee event in the F1 calendar

• Strengthened partnerships with leading global brands, celebrities, and philanthropists

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