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Numbers25 guests


Objective: To assist Samsung in creating, launching and running a channel incentive to motivate the store staff and regional managers to hit sales targets.

Solution: Samsung launched a new brand slogan ‘Do What You Can’t’ which they wanted to tie in with an incentive to motivate staff. GPM created a unique experience to bucket list destination Iceland, where staff enjoyed driving giant trucks and snow mobiles up volcanoes and across glaciers over the period of 3 days. The trip was memorably introduced at the annual conference (a branded truck driven in)

Results:  Samsung used their internal ‘Back stage’ app to measure the staffs improved sales and engagement as a result of the experience. All attendees described the experience as the ‘most memorable reward ever.’